If I'm honest, I'd readily admit that I'm a little bit of a lazy online entrepreneur.
Sure, I love to watch as passive income comes pouring into my multiple web properties - but to be truthful, I haven't done a whole lot of "web optimization" in some time. I was making more than enough to get by - more than I ever had working a "real job", and didn't really see the reason to do anything else. I had the perfect blend of work, fun - and then more fun - going on, and so no real reason to rock the boat.
Then a friend of mine showed me their advanced reporting from Click.org, and everything changed in an instant.